Hoshii V1.0 is Live

Today we’re launching Hoshii V1.0.

And while “V1.0” sounds like a software milestone, to us it marks something more personal: a moment where an idea that started as frustration finally becomes something real enough to put in front of the world.

The frustration that started all of this

If you’ve ever spent time inside a B2B operations team, you know the feeling.

The ERP is where the company runs.
Orders, logistics, purchasing, inventory, pricing, customer history - that’s the backbone.

But the outside world doesn’t speak ERP.

The outside world speaks Outlook.

Requests come in as emails. Orders come in as PDFs. Changes arrive halfway through a thread. People follow up with “just checking.” Someone attaches the wrong version. Someone sends a voice note. Someone calls. Something gets missed. Something gets copied wrong. Someone stays late to clean it up.

And the most common “integration” between these two systems is… a human.

We’ve met countless people whose days are basically spent translating:
from email to ERP, from PDF to order lines, from “what the customer meant” to “what the system needs.”

It’s repetitive, high-pressure, and deeply unfulfilling work - especially because the people doing it are often the ones with the most responsibility. They’re the ones protecting service quality. They’re the ones preventing chaos. They’re the ones holding the company together.

It didn’t feel right that this is what modern work looks like.

What we believe

We started Hoshii with a simple belief:

People shouldn’t be the copy-paste layer of the economy.

Operations teams are full of sharp, capable people. Their value isn’t typing. Their value is judgment: prioritizing, catching edge cases, making the right call when something is unclear, keeping customers happy while keeping the business correct.

The world doesn’t need humans to move data between systems.
It needs humans to decide, to lead, to improve, to grow.

So we asked: what would it look like if the systems finally worked together?

What Hoshii is

Hoshii is the bridge between Outlook and your ERP - but more importantly, it’s the place where inbound communication becomes real operational work.

It connects to Outlook in a few clicks, and from there it gives you an inbox that’s no longer just a list of messages.

Hoshii reads what’s coming in, understands what it’s about, pulls the right context from your ERP, and helps turn that input into a structured next step.

Orders. RFQs. Changes. Complaints. Follow-ups. Approvals.

Not as chaos. As workflow.

The goal is simple:

• less manual work

• fewer errors

• faster turnaround

• and a calmer operations floor

But the deeper goal is even more important: to turn operations into something that scales without sacrificing quality or burning people out.

The part that excites us most

The best operations teams have something you can’t easily document.

A kind of instinct.

It lives in details like:

• “This customer always needs confirmation before shipping.”

• “If we see this pattern, it becomes a priority.”

• “This supplier only works if we push early.”

• “This complaint type should never be handled casually.”

That knowledge makes companies great - but it often lives only inside a few people’s heads.

We’re building Hoshii so that, over time, the system can learn how great operators think - and help make that knowledge visible, repeatable, and scalable.

Not replacing people.
Amplifying them.

What we’ve seen so far

Before V1.0, we shipped an early version to a small set of customers and watched what happened in real life.

Not in demos. In warehouses. In busy offices. In the messy day-to-day where requests don’t come in cleanly and everything feels urgent.

What we saw was the signal we needed: when you remove the manual translation work, teams don’t just get faster - they get better. They’re less reactive. They make fewer mistakes. They have time again.

V1.0 is us taking what worked in the field and making it solid: clearer workflows, better structure, stronger reliability - a foundation we can build on with confidence.

Why we’re sharing this now

This is the first post on our brand-new website, and it felt important to start with honesty.

Hoshii isn’t a “perfect product.” It’s a real product. Built from a real problem. Shaped by real operations teams. And launched with the intention to keep learning fast.

A year ago it was a small team and a big conviction.
Now we’re more people, but the mission is unchanged.

We’re here to help companies run operations with less friction - and help the people inside those companies spend more of their time on the work that actually matters.

If you’re one of the pioneers

Some companies are already starting to automate operations around their ERP.

If you’re one of them - if your team lives in Outlook and your truth lives in an ERP - we’d love to talk.

Hoshii V1.0 is live.
And we’re just getting started.